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Analysis of Your Innovation's Market Potential

When you have a new idea for an innovative product solution, it doesn't necessarily mean there's a big market for it. There are many reasons for this:

 

  • The product solution might be too application-specific, or the market potential is too low.
  • The added value of the solution is not sought after.
  • The production cost of the new solution is higher compared to the existing solution.
  • The protection of the idea is hardly possible or it could be copied too quickly.
  • The new solution might infringe existing patents or copyrights.
  • The target group and / or application is unclear.
  • The competitive advantage or attractiveness is not present in the intended segment.
  • There is a lack of distribution competencies or a lack of an adequate distribution network.

 

Benefit from Bossard's experience

Bossard provides legal resources for innovatorsSince there are many parameters to consider before launching a new product, it is advisable to carefully evaluate possible hurdles.

Bossard is very experienced in launching new products. Regular product range extensions, the introduction of new product lines and brands in the Bossard range as well as our own brands ecosyn® and FASTEKS® make us an expert in this discipline.

 

With a range of over 1 million fasteners, a presence in 32 countries worldwide and countless joint customer projects, we have a sophisticated process for launching and testing new products and a good feel for the respective markets.

In addition, you can benefit from our know-how in market potential analysis for your innovation.

 

Want to know more? Get in touch with us to discuss your specific case!